Internazionali BNL d'Italia

Internazionali BNL d'Italia

11 may 2018

Maletti business partner at Internazionali BNL d’Italia 2018 with Tessier hairdressers The desire to spread its own passion through high quality, innovative products, with a specific design: this is the characteristic that has made Maletti Group the international leader in the production of furniture for hair stylists & spas. Thanks to a forward-looking vision the Group always implements partnerships and brand strengthening and diffusion strategies on a global scale. To give wider scope to its production and to reach new targets, apart from joint ventures with important brands in the hair and beauty industry, Maletti is taking part in events and demonstrations not strictly connected to this sector. In fact, from the 7th to the 20th of May, Maletti is back in Rome at the Foro Italico, with a special role: once again it will be a technical partner of Tessier Hairdressers. The most important coiffeurs of the Italian capital will be, for the fifth consecutive time, the official hairdressers of the Internazionali BNL d'Italia, one of the most important sporting events in Italy. During the tournament, there will be two areas dedicated to hair care and wellness, furnished with Maletti’s products. One stand will be installed in the players’ area, next to center court, a strategic position with excellent exposure within the players’ village, while a second area will be available for the guests of the big event, where the famous Tessier hairstylists will be cutting and styling hair. The area inside the players’ village will have two Camaleonte EI wash units, characterized by soft, elegant forms, coordinated with two back Cafè Momus wash cabinets, of the Bohème Collection, and two Manhattan professional trolleys by Uki, made of metal and equipped with five drawers. To complete the corner there are also four comfortable and functional Caruso work armchairs, in the total black version. In the outside area some of the best-selling products of the Bohème Collection by Maletti can be seen, the latest collection of classic inspiration, designed by Elisa Gargan Giovannoni, the Group’s art director. The organization will set up three wash units and six work stations, where the Tessier brothers’ team will show its expertise in cutting and hairstyling. The styling chairs Eufemia, Mimi and Musette will be combined with the technical round Colline table, designed for four work stations and embellished by the original machining on its legs, reminiscent of empire style furniture. The table also has four Marcello mirrors made in polished aluminium, also from the Bohème collection. Participation at important events like the Internazionali Bnl d’Italia represents the expression of the experiential philosophy which characterizes the Maletti Group, in other words the desire to transmit the quality of its own products through direct application, not only to the professionals in the hair sector but also to the end users.