Cosmoprof 2019: Maletti Group intercepts and translates the “spirit of the times”

Cosmoprof 2019: Maletti Group intercepts and translates the “spirit of the times”

28 february 2019

Cosmoprof 2019 is coming and Maletti Group is ready to present its news. Leader in the production of furnishings for hair stylists, Maletti was founded in 1937 and is characterized by two cornerstones: technological innovation and continuous attention to the aesthetics and design of its products, designed by world-class designers. Also Nilo SPA will be present at the most famous fair of beauty presenting its new and best furnishings and equipments for the world of spas, wellness centres and beauty salons. Let’s start with the news signed by Maletti, above all the wash unit Eden Plus, completely renewed in some functionalities thanks to many “field tests” and the collaboration with the Department of Experimental, Diagnostic and Specialty Medicine of the University of Bologna (DIMES), lead by professor and dermatologist Bianca Maria Piraccini, a worldwide expert in the field of haircare whose advice has been fundamental to scientifically confirm the effectiveness of the wash unit Eden Plus. March 15th, at the Maletti stand, it will be possible to discover the wash unit Eden Plus and the benefits that it can have on hair through a demonstration to the public of its use. The wash unit Eden Plus allows to take a real sauna with hot steam, bringing all the related benefits to hair and scalp. It also offers the possibility of carrying out a treatment with atomized cold water, improving moisturizing and favouring the absorption of cosmetic and hair care products. Finally, the reclining chair with integrated massage and the insertion of coloured LED lights immerse the customer in an experience of total relaxation. Maletti, always attentive to intercept new trends, will also present the collection by famous French designer Sarah Lavoine. For Maletti the designer, well-known for her characteristic colour “Blue Sarah Lavoine”, has designed a sophisticated line with a Parisian taste which will be presented during the fair. Last but not least, Nilo will present its new products in a sophisticated and welcoming stand inspired by the stylistic features of the Italian classical antiquity. Visitors will be welcomed by an architecture suspended in time as in a surrealist painting by De Chirico. Transparency and warm, contemporary colours for an environment that is coherent with the most current needs and able to meet the expectations of Italian and international customers. Cosmoprof 2019 is a meeting not to be missed to get to know all the news of Maletti Group which, like every year, makes innovation its strong point, becoming the undisputed protagonist of the fair where it will be possible to discover 2019 news, as the wash unit Eden Plus that will be presented with a demonstration. Maletti stand will be at Pavilion 33, Stand E22-G21